Local, independent eyecare.
Unique, expressive eyewear.
We try our best to do things a little differently here. We want to make sure that our patients are the most well-informed, best educated patients around. We have a passion for teaching people about their eyes and their visual system, and we think that translates to better overall care. Simply put, a knowledgeable patient is in the best position to make the medical and optical decisions that affect their daily activities. We want to empower you to that end.
Our eyeglass frames are all manufactured by independent companies. You won’t find designer-branded frames here; you will find excellent quality glasses with great style at a fantastic price. We partner with manufacturers and labs that we feel good about working with and we’re proud to feature them and support them. Come see our optical—we’d love to show you the difference!
Attention Vision Care Direct Patients as of September 2024 we are no longer be accepting this insurance. We have attached a letter explaining more in depth on why we have made this decision. (Letter)
For clarification: We will still be taking most medical insurances, this is not changing. We will no longer be providers for specific Eye Insurances. However, we will have the abilities to help file out-of-network for you on some. As a courtesy, we check your benefits prior to your appointment if provided the necessary information.
